Athlete Performance
PressureIQ
A pressure-training system built around Decision IQ, Execution, Composure, and a 0–100 PressureIQ Score.
Strategy. Performance. Innovation.
We build people.
We build systems.
We build what lasts.
Lawing Inc. is the parent company behind a connected portfolio of ventures in AI, publishing, performance psychology, sports development, media, and digital products.
ATHLETE × PSYCHOLOGIST × ENTREPRENEUR × TECHNOLOGIST
ONE COMPANY. MULTIPLE DISCIPLINES.
Performance is the common thread.
Every Lawing Inc. venture answers one practical question: How do people and organizations perform better when the moment matters?
Our work combines lived experience, behavioral science, clear strategy, and useful technology.
THE LAWING INC. PORTFOLIO
Connected ventures.
Focused outcomes.
A business ecosystem built to help people think clearly, execute with confidence, and create durable value.
01OCAI Strategy + Automation
OakBlue Consulting
Practical AI systems, intelligent workflows, voice agents, and digital solutions for growing organizations.
↗02DSAI Business ServicesDiverse Skills
AI clones, faceless media systems, call agents, and workflow automation built for clean execution.
↗037SWeb + Product Development704 Studio
Websites, applications, and digital products designed around clear business outcomes.
↗04LPBooks + Intellectual PropertyLawing Publication
Performance, leadership, business, athlete development, and fiction titles by Dr. Eddie Lawing.
↗05LSPlayer DevelopmentLawing Sports Academy
Basketball skills, decision-making, mental performance, and mentorship for committed athletes.
↗06TEPerformance + LeadershipThe Elite Hybrid
Books, courses, masterclasses, coaching, and media for people who perform under pressure.
↗PERFORMANCE ECOSYSTEM
Built for pressure.
Wired for progress.
Tools that turn performance psychology into daily action for athletes, coaches, parents, leaders, and teams.
Book + Program + App
The Advantage of Pressure
A performance ecosystem for athletes, parents, coaches, executives, students, and leaders.
Legal Workflow
Juris Swift
An intelligent workflow product designed to help legal teams organize work and reduce friction.
Recruiting Intelligence
AI Sports Recruiting
A developing platform connecting athlete data, evaluation, communication, and recruiting decisions.
LAWING PUBLICATION
Ideas built to move
from page to practice.
Books for performers, parents, athletes, entrepreneurs, and leaders who want clear frameworks they can apply.
The Advantage of Pressure
Perform under pressure on the court, in the office, and in life.
DR. EDDIE LAWINGDriveway to Dream
A parent’s guide to raising confident, skilled, and motivated young players.
DR. EDDIE LAWINGThe Elite Hybrid
A leader’s guide to AI-powered performance psychology and hybrid thinking.
DR. EDDIE LAWINGAI-Powered Productivity
Automate your work and life without becoming a technical expert.
DR. EDDIE LAWINGFrom Playmaker to Rainmaker
A pro athlete’s guide to winning in entrepreneurship after sports.
DR. EDDIE LAWINGBuild a Life You Can Stand Behind
A values-first framework for money, work, and life decisions.
DR. EDDIE LAWINGAlso in development: Shadow Over Shaw and The Last Clean Shot, noir fiction exploring identity, justice, and consequence.
LAWING SPORTS ACADEMY
Train the skill.
Strengthen the mind.
Trust the work.
Basketball development grounded in fundamentals, decision-making, pressure training, confidence, and accountability.
“
Training prepares your body. Trust prepares your mind. Pressure reveals whether the two are connected.TRAIN TRUST PERFORM
ELITEEHHYBRID
FOUNDER + CEO
Dr. Eddie Lawing
The Elite Hybrid
Former international professional basketball player. Sports psychologist. Entrepreneur. Author. Basketball trainer. AI strategist. Mentor.
Dr. Lawing connects elite sport, performance psychology, business strategy, and AI-powered execution. His work helps people perform under pressure and thrive with purpose.
1981–1983Real Madrid Baloncesto1984–1987Granarolo Bologna1987–1990Sydney Kings30+ yearsLeadership, training, and mentorship
University of Miami, Doctorate · UNC Charlotte, Master’s in International Business · University of South Carolina, B.S. in BusinessMEDIA + TEACHING
Ideas shared in
more than one format.
The Advantage of Pressure
Train Trust Perform Podcast
The Elite Hybrid
Books, Masterclasses + Keynotes
START THE CONVERSATION
What are you
ready to build?
Explore a Lawing Inc. venture, bring Dr. Eddie Lawing to your organization, or start a conversation about consulting, training, speaking, and partnerships.
Calm Mind.Relentless Focus.Clean Execution.